Take a closer look at
your medicines

We use science-based storytelling to encourage people to think more critically about the medicines, treatments, and healthcare messages they encounter.

Our mission

What you hear about treatments isn’t always the full picture.

Benefits are often spotlighted, while risks, limitations, and real-world outcomes may be glossed over.

In this TEDx Talk excerpt, a former medical ad pro reveals how pharma ads shape our treatment choices.

Watch full video

The counterbalance needed for more informed choices

Founded by former pharmaceutical marketing professionals, RxBalance offers a unique perspective on how medicines and healthcare messages are communicated to the public. We collaborate with academic and public health organizations to create clear, evidence-based content that supports healthier healthcare conversations and more informed decisions.

RxBalance is a 501(c)(3) that provides an evidence-based counterbalance to pharmaceutical marketing, helping people better understand the benefits, risks, and limitations of medical treatments.

What we do

fulcrum table explaining RxBalance benefits and work

ORGANIZATIONS WE HAVE WORKED WITH

UCSF SCHOOL OF MEDICINE

PHARMED OUT AT GEORGETOWN UNIVERSITY MEDICAL CENTER

STANFORD SCHOOL OF MEDICINE

VA CLEVELAND MEDICAL CENTER

EPOCRATES

Compelling stories that will change your perspective

Take a look at our Case Studies and the creative output and results we were able to achieve for our academic partners. Are you a healthcare provider, researcher, or institution looking to educate people about a newsworthy health concern? Collaborate with RxBalance to get the word out!